The complex role that Black barbershops played and continue to play in shaping ideology and grassroots political debate is undeniable. And these safe spaces have continued to exist to date. By nurturing these vital connections, barbershops have contributed to the ongoing fight for justice, equality, and empowerment.
With the proliferation of AI, new articles pop up every day predicting how many jobs are going to disappear in the coming years. But of all those lists, there are jobs that will stand the test of time, empires and revolutions... and the profession of barber is one of them. If you frequent a Black-owned barbershop you know what I'm talking about. In many cases our barber has become our mentor, psychologist, and for some, a father. Many have said that visiting their barber for a haircut on a regular basis helped build their identity as a “Black man”, and they are not far from the truth. Outside could be chaos, but once inside the barbershop, it gave people the sense of security. These barbershops are “institutions” that have provided anchor, history, memory, and support.
Yes, the barbering profession is not going anywhere, but the ceiling for business growth is reached very quickly if in addition to a good haircut and a renovated establishment we do not offer anything "extra" to our customers. Raising the price per cut is a strategy that many are afraid to do more than once a year. In addition, the location has a certain radius of action and customer acquisition, so the volume of the clientele is also limited by where you decide to practice.
Creating a virtual barbershop within the Metaverse enables you to maintain the essence of your physical establishment while expanding your reach and impact. By blending cutting-edge technology with the cherished elements of traditional barbershops, you can offer a unique experience that combines the best of both worlds. Embracing the Metaverse can help you take an active role in shaping the future of Black culture and community. By providing a digital space for people to connect, share ideas, and engage in crucial conversations, your virtual barbershop can continue to play a pivotal role in promoting unity, empowerment, and progress.
ConclusionsImagine a world where barbershops are more than just a place for grooming - but as a hub for connection and empowerment. The possibilities of the Metaverse applied to Black barbershops are endless, both for those who want to scale up their business and for those who want to focus on the more social aspect of the culture.
Today, barbershops can not only become mental health support for Black men, but also activism hubs like they were in the past, so men can lead the way in our community, rediscover a purpose and bring positive impact in a secure and organized way, but now on a global scale thanks to Web3 technology. Remember, SUCCESS IS NOT PERMANENT, NEITHER IS FAILURE.